Introducing ProPetra Search - Unified Search Engine for Oil & Gas Industry
Introducing ProPetra Search – A unified search engine powered by Google that ensures your search is limited to Oil & Gas industry pages. The idea behind ProPetra Search is very simple, it tries to get your results quicker by eliminating all the irrelevant information from your search. Lets evaluate an example to see how ProPetra Search is different.
ProPetra Search is based on four main categories – Knowledge, Equipment, Jobs & News - which we’ll talk about in detail later on, for this example lets do a quick job search using ProPetra Jobs category:
Search query: Process Engineer
If we run a google search to find jobs for Process Engineers in the Oil & Gas industry (upstream or downstream), the generic search results in jobs for process engineer that include all industries, specially chemical & consumer industry, where process engineering is a vital role.
Look at this snapshot of google search for Process Engineer jobs. Firstly half of the SERP is filled with Ads. Secondly the search engine understands cannot differentiate between process engineering jobs in different industries.
But you want to work in the Oil & Gas industry right? Well there will be results that will be from oil & gas too but not all of them. We call this Noise – the irrelevant results in your SERP or Search Engine Results Page that makes it hard for you to find your ideal result.
You could always say: Hey! If I want to be a process engineer in Oil & Gas, I can google “Process Engineer in Oil & Gas Companies”. Short answer is: yes you can. Real answer is: no matter how specific you make your query, you will always have noise in a generic search engine because thats how its designed. It is the jack of all, master of none kind of thing.
On the other hand, by using custom search filters built into ProPetra search, we can achieve better search results because ProPetra is designed to ignore hits from pages that are outside the domain of Oil & Gas industry. Lets see what results do we get when we do a similar search for Process Engineers on ProPetra:
So what are the major differences? Lets list them for clarity:
No Ads were displayed in ProPetra. Although thats not a big deal as you can always scroll it down, its noise in your SERP nevertheless.
All the results that came out of your search, were from websites that pioneer in Oil & Gas recruitment.
As the listed website pioneer in O&G recruitment, they can better understand the context of process engineering hence the results are inline with your expectation
You get more choices or more options of links (pages) that relate to your query without having to view multiple pages of SERP – its like finding your result in the first page of Google search rather than scrolling all the way to page 3.
Now that we understand how ProPetra is a more targeted search engine and how it differs from our familiar generic search engines like Google & Yahoo! its good to note that there are many ways in which they are similar. In-fact, ProPetra & Google are the same – literally!
We are not trying to re-invent the wheel. Google is the best search engine, and that is because of its ability to interpret the search query and connect it to relevant information from the web. That is the secret super power which makes Google, well Google! Our strategy in creating ProPetra Search was to harness that power and combine it with the idea of targeting specific webpages related to Oil & Gas industry. The resulting tool turned out to be phenomenal.
This is the reason why ProPetra Search is powered by Google, and partly why ProPetra Search is so effective.
In the next article (read now), we will explain in detail how ProPetra works and why you should try it for your next job hunt, update on news, or completing your thesis.
